Your pricing structure determines who can book your experience.

If an age is not clearly defined within your age groups—or if pricing isn’t assigned to that age group—that traveler may not be selectable at checkout.

This isn’t about changing your offering. It’s about ensuring your pricing structure accurately reflects it.

Here’s what to review.

The Structure Behind Your Pricing

Each product includes two critical components:

  1. Defined age groups that can attend.
  2. Pricing assigned to each defined group.

Both must be complete and aligned.

If an age falls outside a defined range—or a defined group does not have pricing—the traveler may not appear as bookable. This can cause friction and hesitation at checkout, and lead to travelers choosing a competitor over you.

What an Age Group Misalignment Looks Like

Example:

In this structure, ages 16–17 are not assigned to any category.

That means a 16- or 17-year-old traveler has no pricing group to select—even if they are eligible to attend.

Other common issues include:

  • Overlapping ranges between groups.
  • Defined groups without assigned pricing.
  • Age coverage that unintentionally skips certain years.

In each case, the result is the same: incomplete bookability and loss of potential conversions.

How to Review and Correct Your Age Setup

You can address this directly in the Supplier Management Center. Once you log in, follow these steps.

Step 1: Define All Age Groups That Can Attend

Review the section where you define age groups.

Confirm that:

  • All eligible ages are covered.
  • There are no gaps between ranges.
  • Age groups do not overlap.

Every year within your intended range should belong to exactly one group.

Step 2: Assign Pricing to Every Defined Age Group

Travelers can only book for age groups that have a retail price assigned.

If a group is defined but has no pricing:

  • It will not be available for booking.
  • Travelers in that age range cannot complete checkout.

Ensure pricing is applied to every defined age group, including any that were previously missing. Once complete, remember to save and publish.

Connected Suppliers: Alignment Matters

If your products are connected to a reservation system, your age definitions and pricing must match in both systems.

Review your pricing to be sure that:

  • Age groups are defined consistently.
  • Pricing is assigned across all groups.
  • Your pricing sync reflects the same structure.

Misalignment between systems can limit which travelers appear as bookable at checkout.

A Complete Structure Protects Your Bookings

Your pricing configuration is the framework that supports travelers’ checkout experience. When age groups are clearly defined and fully priced, every eligible traveler can move through booking without interruption.

Take a moment to review your age group pricing setup and ensure it reflects your intentions. 

After all, a clean and complete pricing structure keeps your listing bookable for everyone who’s eligible.

About the Author: Zack Gross

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