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After over two years of staying home, Baby Boomers, Millennials, and Generation Zers are back on the road again. Here we look at how travel habits among these three key generations have begun to shift and offer tips for suppliers looking to entice travelers from each demographic.
We launched the Viator Experience Awards in May 2022 to recognize top experiences based on average review ratings, share of bookings with a review, and number of bookings from adventure-seekers around the world.
Beth Crowley of Witch City Walking Tours has built a fan-favorite experience in Salem, Massachusetts. Read on to learn more about Beth and what makes her experience one that keeps travelers coming back for more (and becoming tour guides themselves!).