Operator Blog

Your first stop for best practices, product updates, industry trends, and anything else you need to grow your business on Viator.

Sort posts by topic:

Why are Reviews So Important?

Why are Reviews So Important?

Almost everyone has experienced the influence of reviews. Perhaps you read the customer reviews to help with a purchase decision or choose a restaurant for a special occasion. You’ve certainly read a movie review and adjusted your plans based on what you learned. Why do reviews hold so much persuasive power?

read more