Operator Blog
Your first stop for best practices, product updates, industry trends, and anything else you need to grow your business on Viator.
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Tips From the Experts: How to Keep Your Tour Participants Engaged
We reached out to event industry experts, including destination management companies (DMCs), for advice and tips on how they build captivating experiences and translated these tried-and-true strategies into principles you can implement into your tour operations.
Post-COVID Travel Habits Across Three Generations
After over two years of staying home, Baby Boomers, Millennials, and Generation Zers are back on the road again. Here we look at how travel habits among these three key generations have begun to shift and offer tips for suppliers looking to entice travelers from each demographic.
Winners Announced for New Viator Experience Awards Categories
We launched the Viator Experience Awards in May 2022 to recognize top experiences based on average review ratings, share of bookings with a review, and number of bookings from adventure-seekers around the world.
Viator’s Ranking and Sort Overview
We will explain the most significant factors that affect how experiences are showcased to our travelers and, most importantly, what suppliers can do to be more discoverable and attract more travelers eager to book their trip!
Understanding Your Visibility Score and Using it to Power Strategic Decisions
When used properly, the visibility score can be one of an operator’s greatest strategic assets.
6 Reasons You Should Start Using Booking Management Software
Booking management software, also known as a reservation system, empowers operators to manage and scale businesses of all sizes more efficiently.
Introducing the Viator Experience Awards – The Best Things To Do, Chosen By You
The Viator Experience Awards was developed to recognize top experiences based on average review ratings, share of bookings with a review, and number of bookings from adventure-seekers around the world during the 2021 calendar year.
Understanding Different Types of Reviews
This post will discuss three of the most common ways Viator operators can request and receive reviews and explain on which platform those reviews will appear.
How to Ask For and Get Reviews on Viator
There’s no magic tool to get thousands of reviews overnight. But you can still build a collection of recent reviews to increase the appeal of your products and capture the attention of high-intent travelers right now.
Why are Reviews So Important?
Almost everyone has experienced the influence of reviews. Perhaps you read the customer reviews to help with a purchase decision or choose a restaurant for a special occasion. You’ve certainly read a movie review and adjusted your plans based on what you learned. Why do reviews hold so much persuasive power?