You may have noticed that your trusty Operator Resource Center has undergone some cosmetic changes in the past few weeks. Since our last redesign in 2021, we’ve been hard at work evaluating the site’s ease of use based on
Consumer approaches to planning and booking travel are shifting, particularly in the ever-evolving tours and activities space. Read on to learn about key trends in online trip planning and booking and what this may mean for your business.
More people around the world are seeking experiences that deliver something deeper. Is this traveler segment right for you? If you’re in this industry, you’re likely in on the secret: traveling is powerful. Visiting a new
We are excited to share our first national advertising campaign in nearly ten years: Do More with Viator, complete with three brand new commercials currently airing on select channels and platforms in the U.S. and on Youtube. The Do
After over two years of staying home, Baby Boomers, Millennials, and Generation Zers are back on the road again. Here we look at how travel habits among these three key generations have begun to shift and offer tips for
Your tour might feature the most spectacular views and interesting historical sites, but capturing the attention of your tour participants—and keeping it—can still be a challenge, even for the most experienced operators. And let’s not forget the seemingly nonstop