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Trends in Online Trip Planning and Booking for 2023
Consumer approaches to planning and booking travel are shifting, particularly in the ever-evolving tours and activities space. Read on to learn about key trends in online trip planning and booking and what this may mean for your business.
How to Appeal to The Purpose-Driven Traveler
More people around the world are seeking experiences that deliver something deeper. Is this traveler segment right for you? If you’re in this industry, you’re likely in on the secret: traveling is powerful. Visiting a new
Do More with Viator Advertising Campaign Launched
We are excited to share our first national advertising campaign in nearly ten years: Do More with Viator, complete with three brand new commercials currently airing on select channels and platforms in the U.S. and on Youtube. The Do
Post-COVID Travel Habits Across Three Generations
After over two years of staying home, Baby Boomers, Millennials, and Generation Zers are back on the road again. Here we look at how travel habits among these three key generations have begun to shift and offer tips for
Tips From the Experts: How to Keep Your Tour Participants Engaged
Your tour might feature the most spectacular views and interesting historical sites, but capturing the attention of your tour participants—and keeping it—can still be a challenge, even for the most experienced operators. And let’s not forget the seemingly nonstop
How We Built a Successful Tour Operator Team and Culture at Living Tours
The success of Living Tours, a tours, activities, and experiences company that handles more than 100,000 guests per year, is due to a strong company culture and investment in our people. We define a strong company culture as one
