How to Get Booked Faster: The Three Keys to Success

Success comes down to three proven strategies: Spark Excitement, Build Trust, and Offer Flexibility. Let’s break it down.

1. Spark Excitement

Your first impression matters—a lot. Travelers scroll quickly, so your title, photos, and product details need to grab their attention and make them want to know more. 

Create irresistible titles:

• Keep it clear, concise, and descriptive. Lead with the main attraction before the tour type. For example, “Paris Small-Group Walking Tour” performs better than “Small-Group Walking Tour of Paris”.
• Include keywords travelers are searching for to help your listing show up in search results.
• Highlight unique features—meals, transport, or exclusive access.

Use stunning photos:

• Use plenty of photos. Aim for six or more—travelers who view 7+ images are nearly 5 times more likely to book.
• Show what matters. Highlight main attractions, key sights, and travelers enjoying the experience.
• Keep it real. Use honest, natural shots that reflect the experience and feel genuine.

Tell your story in the description:

• Keep it short and easy to read.
• Be clear. Explain exactly what travelers get, in plain language.
• Put the most important information right at the top, since travelers often skim rather than reading all the way through.

A strong title + engaging photos + clear details = excitement that makes travelers click to learn more.

2. Reassure Travelers

Once you’ve caught their attention, your next job is to build trust. Travelers need to feel confident that your experience is exactly what you say it is.

Travelers feel most confident booking when everything is clear and convenient.

Make it easy to see the convenience

• List all inclusions and exclusions up front so travelers understand the value and avoid surprises.
• Be clear about exactly where and when pickups happen—confusion here is one of the top causes of negative reviews.
• Give precise details for the meeting point and time so travelers know exactly where to go and when to be there.

Pricing

• Keep it accurate. Make sure your prices are competitive, logical, and up to date.
• Use intro offers (live for the first 30 days) to secure early bookings, and special offers at any time to boost visibility and demand.

Boost credibility with reviews:

• Encourage travelers to leave feedback and use Viator’s Review Request tool for off-platform reviews.
• Link to your Tripadvisor listing to import business listing reviews for your new products.
• Respond to reviews to show you value feedback and customer experience.

Trust is what moves travelers confidently from search to booking.

3. Offer Flexibility

Travelers want options, and the easier you make booking, the more likely they are to say “yes.” Flexibility is key.

Maximize availability:

• Keep peak months wide open and extend your calendar at least 365 days ahead.
• Set your booking cut-off at no more than 4 hours before the start time to capture last-minute demand.

Give peace of mind with flexible cancellations

• Flexible cancellation has become the industry norm—travelers expect it, and it gives them the confidence to book.

The more flexible you are, the easier it is for travelers to say yes.

Your Formula for Getting Booked Faster

To get booked faster, focus on these three pillars:

1. Spark Excitement – Make your listing irresistible with compelling titles, photos, and details.
2. Reassure Travelers – Build trust with clear expectations on inclusions, logistics, and pricing.
3. Offer Flexibility – Make booking easy with expanded availability, last-minute options, and flexible cancellations.

Master these three areas, and you’ll see more clicks, more bookings, and happier travelers—every time.