Content to Stand Out: Images / Title / Description

1. Title

When it comes to creating excitement, the title is one of the first things the traveler will see.

Our suggestions are the following:

Keep it clear, concise, and engaging.
Include keywords relevant to the users’ search, for example: Marrakech Attractions Tour is much better than Culture Tour in Marrakech because it will rank higher in Google Things to do.
Make sure to lead with attraction and/or destination keyword followed by tour type, e.g., Medina Souks Small Group Guided Tour
Highlight any unique features that set your product apart from competitors and add value including meals, transportation, and entrance tickets.

Titles must be distinct from competitors and immediately traveler-friendly. Tell the customer exactly what they are buying. This will encourage travelers to click, learn more, and book.

The Formula: Group Size Unique Selling Point + Key Points of Interest + Activity Type.

“Private guide” USP & duration in the title make this title stand out.

2. Description

This is where you really tell your story. But remember, we want to keep it simple and exciting. Travelers make quick decisions, so make it easy with clear communication.

Short and sweet: Use fewer paragraphs.
Keep it clear: Make sure customers understand what they’re getting, easily.
Top first: Put the most important info right at the top.
Be clear: A structured description helps travelers quickly understand your experience, making them more likely to book.

3. Images

Next, photography is one of the most important elements of your listing.

Photos help sell your experience and spark excitement.

We often see partners underestimate the impact of a stunning image which can make the difference between blending in and standing out.

Make sure you have more than 7 photos.
Highlight main attractions, key sights, and points of interest.
Showcase travelers enjoying the activity to help the potential bookers visualize themselves in the experience.
Ensure your photos honestly reflect what the experience is like.
Capture genuine, unposed moments to make your listing feel relatable.

These tips will help you make your photos work for you and really connect with your audience.

Details That Matter: Inclusions / Exclusions / Additional Info

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Inclusions & Exclusions

List it all:

List at least one Inclusion.
Tell people exactly what’s included and excluded. No surprises! Clearly state entry and admission details. Set the exact right expectations to protect your 5-star reviews.
Keep it simple. Make the logistics clear: Timing, transportation, what to expect—spell it all out.

Why is this important? Travelers want to clearly and easily understand what they will receive for the price of your experience. Because making these details easy to find removes uncertainty and builds booking confidence.

Additional Info

Requirement: All checklist items must be answered, including accessibility, health restrictions, and physical difficulty level.

Why is this important? These answers allow travelers to determine if your experience is the right fit for them.

Booking Confidence: Flexible Cancellation x Instant Booking

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Flexible (24 hour) Cancellation

We highly recommend using the standard cancellation policy as this provides the best possible traveler experience, maximizes your exposure on our channels, and ultimately helps drive more bookings.