We’re excited to share an update about how we recognize your standout experiences on Tripadvisor and Viator.
In the past, Tripadvisor Group ran two separate awards programs: Tripadvisor Travelers’ Choice and the Viator Experience Awards. Starting this year, we’re bringing them together under one program, with Travelers’ Choice Things to Do serving as our single awards program for recognizing exceptional experiences — and the operators behind them.
Why We’re Making This Change
The goal is simple: to give your best experiences even more visibility and impact.
Last year, Travelers’ Choice Things to Do winners were featured in thousands of news stories — extending exposure for your winning products far beyond the Tripadvisor and Viator platforms. Additionally, nearly 85% of travelers who know about the program say it influences how they plan their trips.
By focusing on one widely-recognized awards program instead of two, we’ll put more marketing power behind a recognition that travelers already know and trust, while telling a clearer story about the experiences that are setting the bar for the best things to do and see around the world.
The 2026 Travelers’ Choice Things to Do Awards are tentatively scheduled to be announced in late April.
What This Means For You
Your opportunity for recognition isn’t going away — it’s getting a bigger stage.
Travelers’ Choice winning experiences benefit from:
- Greater global visibility
- Instant recognition from travelers
- Stronger trust at the moment of booking
- Clear differentiation in a competitive marketplace
- Complimentary marketing assets to help you share your achievement
We know how meaningful these awards can be. For many of you, they reflect years of hard work, passionate teams, and experiences travelers remember long after their trips.
Together, we’ll put a brighter spotlight on your standout experiences and help even more travelers discover the best things to do around the world.
Want to Strengthen Your Chances of Winning?
Travelers’ Choice recognition is based on consistently strong traveler reviews and ratings over time. One of the most impactful things you can do is encourage your customers to share their feedback.
High-quality, authentic reviews not only improve your visibility on our platforms — they also play a key role in award eligibility.
Learn how to request reviews from your travelers here.
