Understanding Different Types of Reviews
This post will discuss three of the most common ways Viator operators can request and receive reviews and explain on which platform those reviews will appear.
How to Ask For and Get Reviews on Viator
There’s no magic tool to get thousands of reviews overnight. But you can still build a collection of recent reviews to increase the appeal of your products and capture the attention of high-intent travelers right now.
Why are Reviews So Important?
Almost everyone has experienced the influence of reviews. Perhaps you read the customer reviews to help with a purchase decision or choose a restaurant for a special occasion. You’ve certainly read a movie review and adjusted your plans based on what you learned. Why do reviews hold so much persuasive power?
Understanding the Rise of Solo Travelers: How They’re Different & How to Reach Them
Plenty of travelers are setting off on their own. The share of solo travelers continues to grow, and attracting this unique group to your business requires thought and planning. Take a look at some stats about solo travelers and how you can capture their business.
3 Things to Know about Millennial and Generation Z Travelers
Millennials and Generation Z now make up over half of the world population. These two generations value travel enormously and operators should know these three things about what they look for when booking experiences.
The Power of Responding to Reviews: Why Management Responses Matter More Than You Think
A study between TripAdvisor and Ipsos MORI proves the importance of responding to the reviews that travelers leave your business. We polled thousands of users about the way they view responses to reviews, how that impacts their booking habits, and the type of responses they like to see.
The Power of Reviews & How They Impact Your Business: 4 Takeaways for Experience Providers
A recent TripAdvisor study conducted in partnership with Ipsos MORI has found that reviews are one of the most important factors for travelers when they are making a booking decision. Check out an infographic full of data and read how these statistics impact your business.
4 Takeaways from Phocuswright’s 2019 Traveler & Tour Operator Trends Report
PhocusWright recently published a report about the US tour, activities, and attractions industry. The findings are noteworthy for providing operators a glance into the state of the industry and how to utilize trends to succeed.
