We will explain the most significant factors that affect how experiences are showcased to our travelers and, most importantly, what suppliers can do to be more discoverable and attract more travelers eager to book their trip!
Your first stop for best practices, product updates, industry trends, and anything else you need to grow your business on Viator.
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by Victoria O'Keefe | Jun 28, 2022
When used properly, the visibility score can be one of an operator’s greatest strategic assets.
by Melanie Christof | Mar 16, 2021
2020 was one of the most difficult times in recent history as COVID-19 impacted our world, the economy, and in particular the travel industry. In 2021 as vaccines are being distributed, people are gradually regaining confidence in traveling once again, and you as an...
by Matt Ellis | Aug 27, 2020
Creating an Excellent product on Viator requires attention to detail and ensuring your product is as enticing to travelers as possible. Let’s take a look at what an Excellent product looks like with a real-world example.
by Matt Ellis | Aug 18, 2020
Photography is a hugely important aspect of attracting travelers and convincing them to book with you. Take the time to upload high-quality photos to your product page.
How to Improve Your Chances of Ranking Higher on Tripadvisor and Viator, and Entice More Customers to Book with You
by Matt Ellis | May 5, 2020
There are certain areas you need to focus on when creating (or optimizing) your product so that it improves your chances of ranking higher on Tripadvisor and Viator. Then, you have to ensure your product is enticing to travelers and gets them to convert to bookers. Here are some tips on how to build a great product.
by Matt Ellis | Nov 13, 2019
As global tourism rises, more and more travelers are in need of ground transportation and transfer services to get them to their final destination. We talked to top operators about how they innovate, grow their business, and how they embrace technology.
by Matt Ellis | Oct 18, 2019
If you’re an operator selling a customizable tour on Viator, there are things you can do to make it as appealing as possible for travelers seeking that type of flexibility. Focus on your product title, description, and itinerary details so that travelers know their options.
4 Ways Outdoor Activity Operators Can Build a Strong, Eco-Friendly Brand That Travelers Want To Book With
by Matt Ellis | Sep 11, 2019
The outdoor activity category grew 56% from 2017 to 2018. Travelers are on the hunt for experiences that let them connect with the great outdoors. We spoke with operators who have built a successful business and gave us some great tips on how to build a business that lasts.