Viator’s New Product Acceptance Criteria and Quality Standards, Explained
Viator has recently introduced new product acceptance criteria and quality standards. Read more about how you can meet these standards and why it's important to do so.
Webinar: Real World Tips for Building a Cost-Effective Digital Marketing Strategy
View the recording of this webinar that covered social media, email marketing, website design, website analytics and much more. Experts walk you through best practices that you can start using with your business today! Extra questions and answers that didn't get answered live have been included as well.
How to Improve Your Chances of Ranking Higher on Tripadvisor and Viator, and Entice More Customers to Book with You
There are certain areas you need to focus on when creating (or optimizing) your product so that it improves your chances of ranking higher on Tripadvisor and Viator. Then, you have to ensure your product is enticing to travelers and gets them to convert to bookers. Here are some tips on how to build a great product.
Cost Effective Digital Marketing Tips for Tour Operators
Digital marketing is one of the most important aspects of running your business. Even when times are tough it can be done cheaply and effectively. In this article we share different campaigns and tools you can utilize to boost your marketing efforts on a budget.
Tourism Businesses Can Benefit from New Government Programs
Governments across the globe are responding to the COVID-19 crisis by putting in place new programs and policies aimed at stabilizing local economies. Tourism businesses can benefit from these actions and Tripadvisor is here to help you navigate them.
Top 7 Questions from Arival’s AMA Interview with Ben Drew, President of Viator
In late March, Viator’s president, Ben Drew, participated in a virtual ask-me-anything interview with Arival.
Understanding the Rise of Solo Travelers: How They’re Different & How to Reach Them
Plenty of travelers are setting off on their own. The share of solo travelers continues to grow, and attracting this unique group to your business requires thought and planning. Take a look at some stats about solo travelers and how you can capture their business.
3 Things to Know about Millennial and Generation Z Travelers
Millennials and Generation Z now make up over half of the world population. These two generations value travel enormously and operators should know these three things about what they look for when booking experiences.
The Power of Responding to Reviews: Why Management Responses Matter More Than You Think
A study between TripAdvisor and Ipsos MORI proves the importance of responding to the reviews that travelers leave your business. We polled thousands of users about the way they view responses to reviews, how that impacts their booking habits, and the type of responses they like to see.
3 Tips For Taking Your Ground Transfer & Transportation Business to the Next Level
As global tourism rises, more and more travelers are in need of ground transportation and transfer services to get them to their final destination. We talked to top operators about how they innovate, grow their business, and how they embrace technology.
