It might be tempting to look at what other purpose-driven tours and experiences are doing and try to jump on that bandwagon, but purpose is unique to you. Just because a tour in your destination has made sustainability their core purpose doesn’t mean it’s the purpose you should center your experience around. Of course, that’s not to say that you can’t value sustainability and integrate sustainability into your experience.
Purpose typically coincides with some aspect of wellbeing, connection, or our environment. If people are traveling to enrich their lives and the lives of others, how does your experience guide them on this journey? What are they seeing, learning, and doing that could result in a positive impact? How is your experience sparking new passions and paths?
Thinking about your experience through the lens of purpose forces you to get a bit more creative. When you stop asking only, “how can I entertain travelers?” and start asking, “how can I create an experience that not only entertains but also has a positive impact?” you’ll uncover new and exciting ways to engage guests. It can even lead to greater conversion levels and ROI. Why is this?