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Cost Effective Digital Marketing Tips for Tour Operators
Digital marketing is one of the most important aspects of running your business. Even when times are tough it can be done cheaply and effectively. In this article we share different campaigns and tools you can utilize to boost your marketing efforts on a budget.
Tourism Businesses Can Benefit from New Government Programs
Governments across the globe are responding to the COVID-19 crisis by putting in place new programs and policies aimed at stabilizing local economies. Tourism businesses can benefit from these actions and Tripadvisor is here to help you navigate them.
Top 7 Questions from Arival’s AMA Interview with Ben Drew, President of Viator
In late March, Viator’s president, Ben Drew, participated in a virtual ask-me-anything interview with Arival. Although most of the conversation focused on the COVID-19 crisis, we received over 170 questions from you. Here we've compiled the top 7 questions that
Understanding the Rise of Solo Travelers: How They’re Different & How to Reach Them
Plenty of travelers are setting off on their own. The share of solo travelers continues to grow, and attracting this unique group to your business requires thought and planning. Take a look at some stats about solo travelers and how you can capture their business.
3 Things to Know about Millennial and Generation Z Travelers
Millennials and Generation Z now make up over half of the world population. These two generations value travel enormously and operators should know these three things about what they look for when booking experiences.
The Power of Responding to Reviews: Why Management Responses Matter More Than You Think
A study between TripAdvisor and Ipsos MORI proves the importance of responding to the reviews that travelers leave your business. We polled thousands of users about the way they view responses to reviews, how that impacts their booking habits, and the type of responses they like to see.
