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Marketing Plans For Tour Operators And Experience Hosts: How To Promote Your Products
No matter how big or small, tour companies or individual tour operators with a good marketing plan can boost their exposure and secure more bookings. Listing your products on Viator is a great start, and then it’s time to ramp up your promotional efforts. Here are some marketing tips to consider to stay one step ahead of the competition.
Getting Your First Bookings on Viator And Turning Those Into Positive Reviews
After your receive five or more traveler reviews on Viator, your product is likely to get more bookings and sales. Reviews also greatly help set new customers’ expectations. We’ll give you tips to get your coveted first booking(s)—and then turning those customers into positive reviews, which leads to more bookings!
Lower Your Cutoff Time To 4 Hours Or Less & Boost Last-Minute Bookings From Travelers Already In-Destination
You could increase bookings by as much as 16% with one simple change to your cutoff policy. Lower your product's HIA (hours-in-advance) cutoff time to accept bookings to within 12 hours of when it starts. This keeps your experience bookable for those last-minute, in-destination travelers that are browsing things to do on their mobile devices.
Your Social Media Marketing & SEO Playbook For Peak Season
Most travelers begin researching and planning their next trip between one and three months before departure. So how can you make sure you’re optimizing your peak season marketing strategy on social media and in search engines—two places where travelers are certainly looking for travel inspiration? These tips will help.
Ask A Pro: Photography Tips For Your Experiences Products
Industry data shows that having at least 6-9 high-quality photos for each product can significantly increase the chances of securing a booking. Your photos reveal to potential customers what really makes your tours special. In this photography tutorial, learn techniques from Viator’s in-house photographer and photo expert that will help you take better photos for your website, OTA product pages, and social media channels.
13 of the World’s Most Successful Tour Operators Share Their Secrets
When you’re in the business of selling travel experiences, everything hinges on your ability to create amazing and memorable vacation memories for your guests. Looking for ways to up your game? Viator talked to some of the world’s top-selling tour operators to uncover the secrets of their success.
