How can I tell if my product is competitive?
Below your estimated ad impressions figure, you’ll see a percentage representing your product’s performance relative to the competition. In the example above, at the elected commission rate of 27%, this product is expected to perform 80% better than the competition. This means that out of ten similar products, your product will receive more ad impressions than eight. That’s pretty competitive! But there’s still an opportunity to receive more ad impressions.
The Commission rate slider shows the impact of an increase or decrease in commission on your Estimated ad impressions. The Commission rate you select and save will change your Estimated ad impressions within 48 hours.
What else can I do to be as competitive as possible?
Another new feature shows you what percent commission will remove competitors’ ads on your product page. In the example above, raising your Commission rate to 38% for this product would remove competitor ads from your product page. The Commission rate required to remove competitor ads varies based on your product’s competitor set and how competitive that market is.
Who are my competitors?
Based on operator feedback, we’re delivering clearer insights on your competitors. Our data determines your competitor set and refers to similar products in the same category and/or location as yours that travelers would consider when making a booking decision.
Now that you understand how ad impressions are distributed and have a clearer picture of your competition, we encourage you to explore Accelerate Insights for each of your products. Remember, since Viator Accelerate is a commission-based program, there are no upfront costs to opt in. Use our new tools to leverage ad impressions to shine a light on your products and get in front of more customers today!