Attractions, tours, and experiences receive near-perfect scores from travelers. On average, they’re rated four-and-a-half out of a possible five stars.
You, our operators, delight travelers. You’re behind the stories they’ll tell next month, next year, next decade. You create lifelong memories.
But despite this resonance, it’s hard to stand out. That’s because our industry is large and growing–where travelers once had two or three options for a cooking class, or three or four for a sunset cruise, they now have ten, twenty, or maybe even thirty choices.
Getting noticed? It’s hard. And that’s why we created Viator Accelerate.
Your feedback is our foundation
You asked us for more exposure – and Accelerate is our answer. The program lives to help businesses stand out on their own terms, under their control, and where it matters.
- Accelerate allows high-quality products to reach more travelers. In exchange for raising the commission above the minimum rate by as little as 1%, eligible operators receive more exposure on Viator – and without any upfront costs.
- It delivers highly contextual ads, to a highly-targeted audience of interested and engaged travelers. Display ads show your product to travelers shopping for similar or nearby experiences. The ads are designed to deliver key decision-making information quickly: an image, product name, rating, and price.
- It meaningfully grows bookings. Program participants initially can expect bookings to be 15% higher than they would be without Accelerate – and the benefits may become deeper over time. Our marketing algorithms, including those which determine our sort order, tend to award highly-booked products with greater visibility. This, in turn, delivers even more exposure and bookings. And with our tools and dashboard, you’ll easily be able to track impact.
A boon to bookings
The program first rolled out as a pilot in select North American and European markets in late 2021. While participants can expect to see 15% growth in bookings on average, some early participants saw results far beyond this: