Most travelers begin researching and planning their next trip between one and three months before departure. So how can you make sure you’re optimizing your peak season marketing strategy on social media and in search engines—two places where travelers are certainly looking for travel inspiration? These tips will help.
Industry data shows that having at least 6-9 high-quality photos for each product can significantly increase the chances of securing a booking. Your photos reveal to potential customers what really makes your tours special. In this photography tutorial, learn techniques from Viator’s in-house photographer and photo expert that will help you take better photos for your website, OTA product pages, and social media channels.
By writing responses to reviews—especially negative ones—you show travelers that you care about feedback
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