Understanding who your tour caters to will allow you to tell the best story to that audience. Are you attracting backpackers? Families? Millennials? Want to take locals far off the beaten path to lesser-known sites, or would you rather show incoming travelers the main attractions? Pick your audience (or multiple), then develop your story and make sure you (and your tour guides) know your stuff.
Get your tours and activities online with Viator, the world's leading marketplace for operators. Create a bookable product, which is your actual activity that travelers see when browsing things to do in your area. We’ll give you tips on how to write intriguing product titles and descriptions, use gorgeous photos, and setting your availability so that travelers have all the information they need to send you a booking.
No matter how big or small, tour companies or individual tour operators with a good marketing plan can boost their exposure and secure more bookings. Listing your products on Viator is a great start, and then it’s time to ramp up your promotional efforts. Here are some marketing tips to consider to stay one step ahead of the competition.
After your receive five or more traveler reviews on Viator, your product is likely to get more bookings and sales. Reviews also greatly help set new customers’ expectations. We’ll give you tips to get your coveted first booking(s)—and then turning those customers into positive reviews, which leads to more bookings!
Most travelers begin researching and planning their next trip between one and three months before departure. So how can you make sure you’re optimizing your peak season marketing strategy on social media and in search engines—two places where travelers are certainly looking for travel inspiration? These tips will help.
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