What Kind Of Traveler Do You Want To Attract? Cater Your Experience Story To Your Desired Audience
Understanding who your tour caters to will allow you to tell the best story to that audience. Are you attracting backpackers? Families? Millennials? Want to take locals far off the beaten path to lesser-known sites, or would you rather show incoming travelers the main attractions? Pick your audience (or multiple), then develop your story and make sure you (and your tour guides) know your stuff.