Millennials and Generation Z now make up over half of the world population. These two generations value travel enormously and operators should know these three things about what they look for when booking experiences.
In today’s travel landscape, a tour guide can be much more than someone simply walking visitors through a historic neighborhood or explaining artifacts in a museum. One subset of guides has emerged in recent years, which we call Experience Hosts. If you’re interested in offering travelers a local experience (indeed, even a traditional walking tour still fits the bill)—but aren’t sure where to start—you’re at the right place.
Understanding who your tour caters to will allow you to tell the best story to that audience. Are you attracting backpackers? Families? Millennials? Want to take locals far off the beaten path to lesser-known sites, or would you rather show incoming travelers the main attractions? Pick your audience (or multiple), then develop your story and make sure you (and your tour guides) know your stuff.
No matter how big or small, tour companies or individual tour operators with a good marketing plan can boost their exposure and secure more bookings. Listing your products on Viator is a great start, and then it’s time to ramp up your promotional efforts. Here are some marketing tips to consider to stay one step ahead of the competition.
Most travelers begin researching and planning their next trip between one and three months before departure. So how can you make sure you’re optimizing your peak season marketing strategy on social media and in search engines—two places where travelers are certainly looking for travel inspiration? These tips will help.