Marketing

How to Become a Tour Guide Today: What Kind of Experience Can You Offer?

By |2023-01-09T19:45:26+00:00March 20, 2019|

In today’s travel landscape, a tour guide can be much more than someone simply walking visitors through a historic neighborhood or explaining artifacts in a museum. One subset of guides has emerged in recent years, which we call Experience Hosts. If you’re interested in offering travelers a local experience (indeed, even a traditional walking tour still fits the bill)—but aren’t sure where to start—you’re at the right place.

What Kind Of Traveler Do You Want To Attract? Cater Your Experience Story To Your Desired Audience

By |2023-01-09T19:45:40+00:00March 20, 2019|

Understanding who your tour caters to will allow you to tell the best story to that audience. Are you attracting backpackers? Families? Millennials? Want to take locals far off the beaten path to lesser-known sites, or would you rather show incoming travelers the main attractions? Pick your audience (or multiple), then develop your story and make sure you (and your tour guides) know your stuff.

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